Blog Archives

Make sampling interesting

Don’t be afraid to sample multiple wines: here’s an example with three of the same varietal: “…a trio of beautifully made 2011 Gewurztraminers from Dario Sattui’s dream winery in Calistoga. Winemaker Brooks Painter shows his deft hand with the variety

Tagged with: , , , ,
Posted in Success Stories

Join forces with an author

A biodynamic winery sponsors an author’s (biodynamic) book signing: “….Katherine Cole, the author of Voodoo Vintners: Oregon’s Astonishing Biodynamic Winegrowers, will read from her book… Sponsoring her visit will be Hawk and Horse Vineyards, a biodynamic vineyard in Lower Lake,

Tagged with: , , , , ,
Posted in Success Stories

Start a new association

Whether you dip into history or find another angle, consider starting a group: http://napavalleyregister.com/star/news/opinion/editorial/viticultural-society-has-big-plans-for-future/article_54a9c11e-f4d4-5bdb-8632-7dd278f01e85.html

Tagged with: , , ,
Posted in Success Stories

Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier

Tagged with: , , ,
Posted in Success Stories

Reach out to new voices

Reach out to new voices, in this case blogger SipSwirlSavor, who wrote “…We all know that we shouldn’t judge a book by its cover or a wine by its label, but most of us do it anyway (myself included). I

Tagged with: , , ,
Posted in Success Stories

Follow up after your event!

The Press Democrat was one of the first to report on the annual Zinfandel Advocates & Producers Festival—once provided with the event’s stats: http://www.pressdemocrat.com/article/20130205/LIFESTYLE/130209780/0/search

Tagged with: , , , ,
Posted in Success Stories

Keep reviewers current with your wines

San Francisco to Spring Mountain may not be that far, but sending samples to Vinography can result in a thoughtful analysis: “…. Doggedly focused on making wine the old-school way regardless of modern trends, the winery also doesn’t see much

Tagged with: , , , , , ,
Posted in Success Stories

Human interest can get you places

Make sure you’re ready when The Wine Spectator calls: Suzanne Phifer Pavitt and Shane Pavitt’s wedding is included in a round-up of vintner weddings on May 31, 2011: “….We asked three winemaking couples how they chose what to serve at

Tagged with: , , , ,
Posted in Success Stories

An author or celebrity + kids = news

A personality with a book to sell and a worthy cause make news: Gary Vaynerchuk visited V. Sattui to talk to local schoolkids on October 24, 2009: http://www.winecountrygetaways.com/napablog/gary-vaynerchuk-pep-talk-to-8th-graders-at-v-sattui/

Tagged with: , , ,
Posted in Success Stories

Specialize for the specialists

By watching the web for writers who specialize in Napa Cabernet and following up, a great visit and review is the result: http://www.livingnapacabulous.com/2013/03/10/a-special-look-at-buccella-wines-2010-releases/

Tagged with: , , , ,
Posted in Success Stories