Blog Archives

Patience

It doesn’t happen all that often, but in one case a column in House & Garden in June 2005 turned into a chapter in a book published in November, 2006. That would be Jay McInerney’s book, Hedonist in the Cellar.

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Negative or attention-getting positive?

Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did: “…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors,

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Invite judiciously when it’s a big occasion

Making sure the right mix of journalists attended Spottswoode’s 125th anniversary: http://dinersjournal.blogs.nytimes.com/2007/02/20/the-road-to-spottswoode/

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