Don’t forget the food writers

Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread and Cakebread Cellars; micro-purveyors of wine from the Napa Valley….”

Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier this month….”

Negative or attention-getting positive?

Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did: “…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors, retailers, restaurateurs and other members of the wine trade, Swanson is trying to make the …