Blog Archives

Don’t forget the food writers

Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread

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Come experience the magic

Try to get the writer to the winery: “…Smith-Madrone is one of my Napa Valley heroes…” http://www.snooth.com/articles/the-way-of-things-at-smith-madrone/

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Start a new association

Whether you dip into history or find another angle, consider starting a group: http://napavalleyregister.com/star/news/opinion/editorial/viticultural-society-has-big-plans-for-future/article_54a9c11e-f4d4-5bdb-8632-7dd278f01e85.html

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A big birthday generates coverage

A local landmark celebrates a big birthday: get the word out! “…If it ain’t broke, don’t fix it. Doc Wilkinson’s has been going strong for 60 years…. http://www.northbaybiz.com/General_Articles/General_Articles/The_Mud_King.php

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Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier

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Negative or attention-getting positive?

Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did: “…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors,

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People count

Personalizing the winery, person by person: http://napavalleyregister.com/business/10-questions/zimmermann-makes-wine-job-one/article_4b0c9af2-64fa-11e2-b29d-0019bb2963f4.htm

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Invite judiciously when it’s a big occasion

Making sure the right mix of journalists attended Spottswoode’s 125th anniversary: http://dinersjournal.blogs.nytimes.com/2007/02/20/the-road-to-spottswoode/

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Always have a sense of humor

Buzz is buzz, so always maintain a sense of humor: “….*How do I know that the Smith brothers will take this column in the spirit of good humor with which it was intended?…” http://intoxreport.com/2012/12/13/smith-madrone-and-the-value-of-venerable-vines/

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