Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread and Cakebread Cellars; micro-purveyors of wine from the Napa Valley….” http://vivalafoodies.com/have-your-cakebread-and-drink-it-too-the-legend-of-dancing-bear-ranch/
Tag Archives: Napa Valley
Come experience the magic
Try to get the writer to the winery: “…Smith-Madrone is one of my Napa Valley heroes…” http://www.snooth.com/articles/the-way-of-things-at-smith-madrone/
Start a new association
Whether you dip into history or find another angle, consider starting a group: http://napavalleyregister.com/star/news/opinion/editorial/viticultural-society-has-big-plans-for-future/article_54a9c11e-f4d4-5bdb-8632-7dd278f01e85.html
A big birthday generates coverage
A local landmark celebrates a big birthday: get the word out! “…If it ain’t broke, don’t fix it. Doc Wilkinson’s has been going strong for 60 years…. http://www.northbaybiz.com/General_Articles/General_Articles/The_Mud_King.php
Stage a panel tasting and invite the media
Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier this month….” http://napavalleyregister.com/star/business/italian-grapes-evolve-into-california-wines/article_6f6ecaa2-7bc3-11e2-8d71-001a4bcf887a.html
Negative or attention-getting positive?
Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did: “…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors, retailers, restaurateurs and other members of the wine trade, Swanson is trying to make the …
People count
Personalizing the winery, person by person: http://napavalleyregister.com/business/10-questions/zimmermann-makes-wine-job-one/article_4b0c9af2-64fa-11e2-b29d-0019bb2963f4.htm
Invite judiciously when it’s a big occasion
Making sure the right mix of journalists attended Spottswoode’s 125th anniversary: http://dinersjournal.blogs.nytimes.com/2007/02/20/the-road-to-spottswoode/
Always have a sense of humor
Buzz is buzz, so always maintain a sense of humor: “….*How do I know that the Smith brothers will take this column in the spirit of good humor with which it was intended?…” http://intoxreport.com/2012/12/13/smith-madrone-and-the-value-of-venerable-vines/