Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread and Cakebread Cellars; micro-purveyors of wine from the Napa Valley….” http://vivalafoodies.com/have-your-cakebread-and-drink-it-too-the-legend-of-dancing-bear-ranch/