Make sampling interesting

Don’t be afraid to sample multiple wines: here’s an example with three of the same varietal: “…a trio of beautifully made 2011 Gewurztraminers from Dario Sattui’s dream winery in Calistoga. Winemaker Brooks Painter shows his deft hand with the variety with three different styles…Gewurz brings different varietal characteristics forward at different sugar levels. Each of …

Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier this month….”