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Make sampling interesting

Don’t be afraid to sample multiple wines: here’s an example with three of the same varietal: “…a trio of beautifully made 2011 Gewurztraminers from Dario Sattui’s dream winery in Calistoga. Winemaker Brooks Painter shows his deft hand with the variety

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Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier

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