The winery offers a free screening of a movie thematically linked to its identity, and it attracts attention: http://insidescoopsf.sfgate.com/blog/2011/12/30/free-wine-free-movie-wrapped-in-a-bow-from-st-helenas-bello-winery/
Wine Industry Publicity Tune Up
Is it time to tuneup your PR?
The winery offers a free screening of a movie thematically linked to its identity, and it attracts attention: http://insidescoopsf.sfgate.com/blog/2011/12/30/free-wine-free-movie-wrapped-in-a-bow-from-st-helenas-bello-winery/