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Come experience the magic

Try to get the writer to the winery: “…Smith-Madrone is one of my Napa Valley heroes…” http://www.snooth.com/articles/the-way-of-things-at-smith-madrone/

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Pitch the archivists

About.com adds a new winery to its database: http://wine.about.com/od/californiawinerie1/p/Kelly-Fleming-Winery.htm

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Specialize for the specialists

By watching the web for writers who specialize in Napa Cabernet and following up, a great visit and review is the result: http://www.livingnapacabulous.com/2013/03/10/a-special-look-at-buccella-wines-2010-releases/

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Invite judiciously when it’s a big occasion

Making sure the right mix of journalists attended Spottswoode’s 125th anniversary: http://dinersjournal.blogs.nytimes.com/2007/02/20/the-road-to-spottswoode/

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