Julie Ann talks about PR

A commentary on how wine PR has changed: http://www.winebusiness.com/wbm/?go=getDigitalIssue&issueId=6746

A commentary on marketing wine ‘on the road:’ http://fermentationwineblog.com/2014/01/tips-wineries-market-road/

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Patience

It doesn’t happen all that often, but in one case a column in House & Garden in June 2005 turned into a chapter in a book published in November, 2006. That would be Jay McInerney’s book, Hedonist in the Cellar. Assist a journalist to the best of your abilities and this too may happen to you:

http://dinersjournal.blogs.nytimes.com/2007/08/08/mountain-men/

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Make sampling interesting

Don’t be afraid to sample multiple wines: here’s an example with three of the same varietal: “…a trio of beautifully made 2011 Gewurztraminers from Dario Sattui’s dream winery in Calistoga. Winemaker Brooks Painter shows his deft hand with the variety with three different styles…Gewurz brings different varietal characteristics forward at different sugar levels. Each of these wines delivers excellent quality and complexity of aroma and flavor….”

http://www.winewiseweb.com/Site/Tasting_Notes/Entries/2012/9/9_2011_Castello_Di_Amorosa_Gewurztraminer_Trio.html

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Join forces with an author

A biodynamic winery sponsors an author’s (biodynamic) book signing: “….Katherine Cole, the author of Voodoo Vintners: Oregon’s Astonishing Biodynamic Winegrowers, will read from her book… Sponsoring her visit will be Hawk and Horse Vineyards, a biodynamic vineyard in Lower Lake, whose proprietors, Mitch and Tracey Hawkins, will offer tastes…”

http://napavalleyregister.com/lifestyles/food-and-cooking/wine/voodoo-vintners-author-to-visit/article_d77539d0-538b-11e1-a4a6-001871e3ce6c.html

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Don’t forget the food writers

Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread and Cakebread Cellars; micro-purveyors of wine from the Napa Valley….”

http://vivalafoodies.com/have-your-cakebread-and-drink-it-too-the-legend-of-dancing-bear-ranch/

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Find the chord & communicate it

Date Night wine and the movie Date Night, from New York to The Wine Spectator:

“….Date Night film stars Tina Fey and Steve Carell aren’t the only ones with a reason to raise a glass this month. Thanks to the new movie, Suzanne Phifer Pavitt and her husband, Shane Pavitt, have received some extra attention for their wine, also named Date Night. The couple’s wine, a Napa Valley Cabernet Sauvignon produced on their property in Calistoga, is named for the Pavitts’ weekly night out…”

http://www.winespectator.com/webfeature/show/id/42577

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Come experience the magic

Try to get the writer to the winery: “…Smith-Madrone is one of my Napa Valley heroes…”

http://www.snooth.com/articles/the-way-of-things-at-smith-madrone/

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Start a new association

Whether you dip into history or find another angle, consider starting a group:

http://napavalleyregister.com/star/news/opinion/editorial/viticultural-society-has-big-plans-for-future/article_54a9c11e-f4d4-5bdb-8632-7dd278f01e85.html

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A thematic tie-in + a philanthropic touch

The winery offers a free screening of a movie thematically linked to its identity, and it attracts attention:

http://insidescoopsf.sfgate.com/blog/2011/12/30/free-wine-free-movie-wrapped-in-a-bow-from-st-helenas-bello-winery/

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A big birthday generates coverage

A local landmark celebrates a big birthday: get the word out!

“…If it ain’t broke, don’t fix it. Doc Wilkinson’s has been going strong for 60 years….

http://www.northbaybiz.com/General_Articles/General_Articles/The_Mud_King.php

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