Blog Archives

Julie Ann talks about PR

A commentary on how wine PR has changed: http://www.winebusiness.com/wbm/?go=getDigitalIssue&issueId=6746 A commentary on marketing wine ‘on the road:’ http://fermentationwineblog.com/2014/01/tips-wineries-market-road/

Posted in Success Stories

Patience

It doesn’t happen all that often, but in one case a column in House & Garden in June 2005 turned into a chapter in a book published in November, 2006. That would be Jay McInerney’s book, Hedonist in the Cellar.

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Make sampling interesting

Don’t be afraid to sample multiple wines: here’s an example with three of the same varietal: “…a trio of beautifully made 2011 Gewurztraminers from Dario Sattui’s dream winery in Calistoga. Winemaker Brooks Painter shows his deft hand with the variety

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Join forces with an author

A biodynamic winery sponsors an author’s (biodynamic) book signing: “….Katherine Cole, the author of Voodoo Vintners: Oregon’s Astonishing Biodynamic Winegrowers, will read from her book… Sponsoring her visit will be Hawk and Horse Vineyards, a biodynamic vineyard in Lower Lake,

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Don’t forget the food writers

Invite “foodie” media to wine events, in this case, a dinner in Los Angeles launching Cakebread’s Dancing Bear Ranch Cabernet: “….An intimate dinner with a vintner is now something I can cross off my bucket list, thanks to Dennis Cakebread

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Find the chord & communicate it

Date Night wine and the movie Date Night, from New York to The Wine Spectator: “….Date Night film stars Tina Fey and Steve Carell aren’t the only ones with a reason to raise a glass this month. Thanks to the

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Come experience the magic

Try to get the writer to the winery: “…Smith-Madrone is one of my Napa Valley heroes…” http://www.snooth.com/articles/the-way-of-things-at-smith-madrone/

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Start a new association

Whether you dip into history or find another angle, consider starting a group: http://napavalleyregister.com/star/news/opinion/editorial/viticultural-society-has-big-plans-for-future/article_54a9c11e-f4d4-5bdb-8632-7dd278f01e85.html

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A thematic tie-in + a philanthropic touch

The winery offers a free screening of a movie thematically linked to its identity, and it attracts attention: http://insidescoopsf.sfgate.com/blog/2011/12/30/free-wine-free-movie-wrapped-in-a-bow-from-st-helenas-bello-winery/

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A big birthday generates coverage

A local landmark celebrates a big birthday: get the word out! “…If it ain’t broke, don’t fix it. Doc Wilkinson’s has been going strong for 60 years…. http://www.northbaybiz.com/General_Articles/General_Articles/The_Mud_King.php

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