A commentary on how wine PR has changed: http://www.winebusiness.com/wbm/?go=getDigitalIssue&issueId=6746 A commentary on marketing wine ‘on the road:’ http://fermentationwineblog.com/2014/01/tips-wineries-market-road/
A commentary on how wine PR has changed: http://www.winebusiness.com/wbm/?go=getDigitalIssue&issueId=6746 A commentary on marketing wine ‘on the road:’ http://fermentationwineblog.com/2014/01/tips-wineries-market-road/
Be bold; let your imagination go wild; in other words, be authentic. I was lucky to be part of the team which so vividly publicized Bonny Doon Vineyards’ move to screw caps in 2002—the ‘death of the cork,’ complete with…