Blog Archives

Reach out to new voices

Reach out to new voices, in this case blogger SipSwirlSavor, who wrote “…We all know that we shouldn’t judge a book by its cover or a wine by its label, but most of us do it anyway (myself included). I

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Follow up after your event!

The Press Democrat was one of the first to report on the annual Zinfandel Advocates & Producers Festival—once provided with the event’s stats: http://www.pressdemocrat.com/article/20130205/LIFESTYLE/130209780/0/search

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Keep reviewers current with your wines

San Francisco to Spring Mountain may not be that far, but sending samples to Vinography can result in a thoughtful analysis: “…. Doggedly focused on making wine the old-school way regardless of modern trends, the winery also doesn’t see much

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Negative or attention-getting positive?

Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did: “…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors,

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Human interest can get you places

Make sure you’re ready when The Wine Spectator calls: Suzanne Phifer Pavitt and Shane Pavitt’s wedding is included in a round-up of vintner weddings on May 31, 2011: “….We asked three winemaking couples how they chose what to serve at

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An author or celebrity + kids = news

A personality with a book to sell and a worthy cause make news: Gary Vaynerchuk visited V. Sattui to talk to local schoolkids on October 24, 2009: http://www.winecountrygetaways.com/napablog/gary-vaynerchuk-pep-talk-to-8th-graders-at-v-sattui/

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People count

Personalizing the winery, person by person: http://napavalleyregister.com/business/10-questions/zimmermann-makes-wine-job-one/article_4b0c9af2-64fa-11e2-b29d-0019bb2963f4.htm

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Targeting The Wall Street Journal

A client with strong opinions…..making sure The Wall Street Journal knew: That would be Jay McInerney, in his article Biodynamics: Natural Wonder or Just a Horn of Manure, in The Wall Street Journal, October 29, 2010: “Burly, heavily bearded Stu Smith

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Pitch the archivists

About.com adds a new winery to its database: http://wine.about.com/od/californiawinerie1/p/Kelly-Fleming-Winery.htm

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Specialize for the specialists

By watching the web for writers who specialize in Napa Cabernet and following up, a great visit and review is the result: http://www.livingnapacabulous.com/2013/03/10/a-special-look-at-buccella-wines-2010-releases/

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