Negative or attention-getting positive?

Fight back…and you could intrigue The New York Times, as Swanson Vineyards’ MerlotFightsBack campaign did:

“…If you are Swanson Vineyards, the largest producer of estate-grown merlot in Napa Valley, you come out swinging. In a series of seminars for distributors, retailers, restaurateurs and other members of the wine trade, Swanson is trying to make the case that merlot has been unfairly maligned…”

http://www.nytimes.com/2006/05/10/dining/10pour.html?pagewanted=print