Stage a panel tasting and invite the media

Organize a panel, invite a group of media and it’s news: “…Winemaker Brooks Painter of Castello di Amorosa, right, and Italian winemaker Sebastiano Rosa, who consults with Castello di Amorosa, attend a panel discussion on Italian varietals in California earlier this month….”

http://napavalleyregister.com/star/business/italian-grapes-evolve-into-california-wines/article_6f6ecaa2-7bc3-11e2-8d71-001a4bcf887a.html

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