Reach out to new voices

Reach out to new voices, in this case blogger SipSwirlSavor, who wrote “…We all know that we shouldn’t judge a book by its cover or a wine by its label, but most of us do it anyway (myself included). I agree that it’s what is on the inside that counts, but pretty packaging is [pretty] important…”

http://www.sipswirlsavor.com/2012/11/2008-hawk-horse-vineyards-cabernet.html

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